The BMW 5 Series has made a significant mark in automotive history, recognised as the quintessential mid-luxury sedan, a legacy that began with the introduction of the E12 in 1972. During its inaugural period from 1972 to 1981, it achieved impressive sales, winning the admiration of enthusiasts across the globe.
The BMW 5 Series has been a hallmark of mid-luxury sedans from the Bavarian automaker since the introduction of the E12 in 1972. During its first run from 1972 to 1981, it impressively sold 700,000 units around the globe. The subsequent generation, the E28, built on this legacy, achieving 722,000 sales worldwide from 1981 to 1988.
The E34 saw outstanding sales figures, totalling 1.2 million units sold worldwide. The E39, which was on the market from 1986 to 2004, recorded nearly the same success with close to 1.2 million units sold. Ultimately, the E39 achieved an impressive 1.7 million sales. Notably, this is the same model that Malema was caught driving at an astonishing speed of 215 km/h.
Despite its success, the 5 Series has struggled to maintain its popularity, largely due to the increasing global preference for SUVs.
To this day, the X5 is recognized as the best-selling BMW in the world, while the X3 reigns supreme in South Africa. The E21 3 Series made its entrance in 1975, providing a more compact option for drivers. For years, the 5 Series has been considered a larger version of the 3 Series—until the sixth generation, known as the F10, came along.
The G30 has emerged as a mini 7 Series, equipped with state-of-the-art technology and a driving experience that prioritises comfort. Since its launch in 1972, the 5 Series has achieved remarkable sales figures, totalling around 7.5 million, with China alone contributing over a third of those sales.
While the 7 series is favoured by those who like to be chauffeured, taking in the sights from the serene privacy of tinted windows, the 5 series has captured the attention of younger executives, especially those under 30 in China. A significant amount of research has been dedicated to keeping the 5 series appealing to this digitally savvy demographic. Interestingly, its design has even transitioned from the traditional BMW 7 series aesthetic to a more modern style that resonates with Chinese consumers.
The reception of the previous models was favourable in many areas, leading to almost identical sales for the E34 and E39, which pointed to stagnation in growth. In light of this, the Bavarians swiftly returned to their established formula to find a solution. The 7 Series has been struggling with declining sales, largely because of the powerful Mercedes S-Class, which has become a status symbol for those who feel they have made it. The Bavarians have taken note of this trend and have now rolled out a stretched version of the smaller 7 Series. The new G60 5 Series is intended to help reverse this downward trend.
The new G60 has made some notable changes, being wider, longer, and taller than the previous model, and it packs a more powerful punch as well. I reached out to BMW to understand why this model appears taller, suspecting it might be a strategy to attract SUV enthusiasts who might consider a sedan for its elevated design. I learned that these models primarily feature mild hybrid technology, equipped with a 48V battery pack underneath. This approach aligns with the trend among German automakers to meet Euro emission standards. To ensure the same headroom as the last generation, the roof had to be raised a bit. However, I still find it hard to fully embrace these hybrids, mainly because the added weight of the batteries can compromise the vehicle’s ergonomics. I wonder if I’ll feel the same way about the new 5 Series.
Looks
The front fascia of the G60 stands out with a wider appearance than the G30. Unlike the 7 Series, which has a large kidney grille that has transformed its image from attractive to one that might only be appreciated by a mother, the 5 Series has a grille that suits its style perfectly. The air intake contributes to a sporty and aggressive vibe, and the headlamps on the G60 look sharper than before. I discovered that it is 32mm wider and 97mm longer than the previous model.
The rear of the car has a noticeably sharper slope than its predecessor. Moving towards the back, you can spot some striking lines just below the doors. A silver “5” is etched into the rear roof pillar, confirming that this is a 5 Series that has grown a bit in height and width. However, the black accents might not be everyone’s cup of tea. The clean, vertical lines on the sides are reminiscent of the previous model.
Curiously, the 18-inch wheels appear smaller, almost like 16 inches, which doesn’t quite fit the size of this impressive vehicle. Moreover, the slim LED lights at the back seem to lack a bit of character in their styling.
The allure of the new G60 goes beyond its exterior charm. Step inside, and you’ll discover the thoughtful design that the Bavarians have poured into every detail. The elevated seating position, thanks to the battery pack, offers a unique driving experience reminiscent of an SUV. Visibility is enhanced, making every journey feel more secure.
BMW has truly invested in top-notch interior quality; the leather is luxuriously soft and inviting. The seats embrace you like an old friend, providing a sense of comfort and familiarity. The 5 Series now features a sleek digital cockpit centred around the intuitive iDrive system, which has won the hearts of many BMW enthusiasts.
With a 12.3-inch cockpit cluster and a stunning 14.9-inch infotainment display, everything is at your fingertips. The rear seats are spacious and plush, offering ample legroom for both tall drivers and passengers. While the rear seatbacks lack adjustability—a missed opportunity compared to the new E-Class—the G60 still outshines its Bavarian rivals in terms of space. It’s like a smaller version of the 7 Series, stepping in to fill the gap left by the 6.
The Drive
While I didn’t have the opportunity to drive the new 5 myself, I was fortunate enough to be taken for a ride by the demonstrator. The car is astonishingly quiet, almost like a gentle whisper. The transmission is incredibly smooth, reminiscent of a battery-operated vehicle; you can barely feel the gear changes. I requested to experience some sharp turns to get a sense of how it handles like an electric car. Although I felt slightly elevated, the corners were smooth and reassuring.
This could easily become the preferred choice for the Department of Foreign Affairs when hosting heads of state. With a starting price of R1,247,000 for the 520D and reaching up to R2,200,000 for the top-of-the-line i5M60, I can’t help but wonder if the 5 will withstand the SUV invasion.
Only time will tell!